More difficult than all to realize a business-idea. Exactly after realization an idea takes title on proud prefix «business». But certain work of mind is required and for thinking of what to engage, that to offer to the buyers, where to find them, where to move farther. Not each succeeds freely to think of variations on the set theme, but it is a not misfortune. Now the special maps, called to facilitate the generation of ideas, appeared on sale.
A «tarho is 1000 ideas» – author development of Tat'yany Nikitinoy, proprietresses of friendly us site of 1000ideas.ru. A product got the name «tarho» anymore due to visual and methodological likeness with a conjectural instrument, than to his destiny. Maps are randomayzer – fishing out from a log one or a few maps, an user can porazmyslit' above the sphere of appendix of the efforts in the set key.
Studying numerous ideas, successfully realized businessmen, we in natural way came to the question of their generation. We noticed that swingeing majority of brilliant ideas had given birth spontaneously, due to the phrase vital situation and other external factors abandoned by chance. In natural way there was an idea to create a similar catalyst. We wanted to think of an instrument, which would stimulate imagination and instrumental in the generation of new ideas akin that is lighted up on coolidea.ru.
Initially it seemed to create the maps of kreativnosti on pobrazcu “Creative Whack Pack” of Roger background of Oykha (Roger von Oech), about which at first we heard only. Then we saw him, and understood that expected greater, and can do better. «Better» here meant «differently», not under ideas in general, but under ideas for creation and development of business and search of answers for such questions as:
-How to increase a sale
-How to pass competitors
-What directions of business to develop
-How to create an effective publicity campaign and other
Fortunately, filolog-religioved Helen Nazarenko, which understands the theme of tarho very deeply, appeared in our command, and somehow by itself an idea gave birth to use a tarho as basis.
As all volume of information it was impossible to place on maps, the techniques of kreativnosti had to be taken away separately, leaving on maps only a dispatch to the recommended technique. Descriptions of techniques are placed in the opened access on a portal «1000 ideas». By the way herein there is considerable minus – people are frequently lazy to read a technique and limited to advices and directions, printed on a map. De autre part, this information is enough even, to start imagination. Moreover, as
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