In large cities pay terminals are «stuck» in on every corner and in every point-of-sale point. All «creams» at the market are already skimmed the, and there are only «crumbs novices from a lordly table». The Tomsk company «EkoEkspress» decided that crumbs can be not such and little, if pay terminals will be able to become more «sociable» with buyers and to apply some marketings priemchiki. So the «Rich» terminals, which, according to a producer, increase the income of their proprietors on 30-50%, appeared.
A basic accent in «rich» point-of-sale terminals is done on psychology of conduct of payer. The moment of decision-making about a leadthrough payment was analysed and to his sum, and also choice of terminal a payer. General conformities to law, which marketing specialists and programmers incarnated in a few interesting receptions, came to light on the basis of findings.
In internal memory a terminal keeps information about all payers and conducts individual work with each. If a man walked up to the terminal first, then the «Rich» terminal, not finding out in a base the clients of this telephone number, will endeavour to produce the maximally good impression on a payer, elegantly congratulating and handing him a gift (for example, a few candies) on completion of payment. Next time a terminal already will set to work on withholding of this payer, using here
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«Rich» terminals come into a notice a design, attract a compliment, cause gladness a relation and surprise an unexpected surprise – daryls candies. The process of leadthrough of payment delivers a man certain pleasure, and a payer goes back to a terminal over and over. As practice shows, attention and presence of active dialog is important with payers, that allows at minimum expenses (as a rule about 5% arrived) substantially to increase the volume of payments.
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