In February, 2009 Agency Brand Finance has published a rating of the best world brands. The Russian brands are included in structure of leading financial brands of the world «Banking Brands» TOP 500 - also. Agency Brand Finance the rating to which the best brands get, is made since 1996 in an annual format. It pays off on the basis of the account of capitalization of the company, and forecasts of its development for the next five years. In 2009 Banks of the Russian Federation in the international rating of brands TOP500 have occupied only 7 positions, including in TOP 100 two. The Savings Bank of Russia and ВТБ are leading Russian banks in the TOP 100, and in TOP500 – Bank of Moscow, Bank Zenith, UralSib Bank, Rosbank and Bank the Renaissance. Somewhat, before us the TOP of the Russian banks.
What is the bank brand? The brand is tactics developed by bank, strategy and ideology of work in the market of bank services, the corporate style, the slogan and the unique logo. The brand is a concept of bank on work on prospect.
For what to bank "brand"? The brand promotes advancement of bank services and serves as certain "beacon" for a cognizance and attraction of the consumer of these services. The bank brand, as a rule, promises to clients unique bank products and the good service surrounded with certain relations and emotions.
As the Senior Vice-president of BANK URALSIB Maxim Savitsky hasn'ted, "today the brand is one of the most valuable non-material actives for business and plays the major role at a choice of bank the client. It is the extremely important that in a world economic crisis a number of leading Russian banks has entered into the given rating is shows potential and appeal of the Russian bank system".
To brands of the Russian banks which have entered in TOP-100 (don't confuse to ratings "the TOP of 100 banks of Russia" or "BANKS the TOP 100"), the Agency «Brand Finance» has appropriated following ratings of world brands:
Rank (place) 2009 Rank (place) 2008 Brand (a bank brand) Domicile (country) Brand
Value 2009 (brand cost) Brand Rating 2009 (a brand rating) Brand Value 2008 Brand Rating 2008
26 56 Sberbank Russia 4,531 AA - 3,418 A -
76 n/a VTB Russia 1,329 A n/a n/a
Entered in TOP500 to brands of the Russian banks the Agency «Brand Finance» has appropriated following ratings of financial brands of the world:
Rank (place) 2009 Rank (place) 2008 Brand (a bank brand) Domicile (country) Brand Value 2009 (brand cost) Brand Rating 2009 (a brand rating) Brand Value 2008 Brand Rating 2008
217 252 Bank Moskvy Russia 306 BBB 319 A -
459 n/a Bank ZENIT Russia 91 BBB n/a n/a
468 345 Ural-Siberian Bank Russia 86 CCC 165 B
470 277 Rosbank Russia 86 CCC 269 B
497 n/a Vozrozhdenie Bank Russia 77 BB n/a n/a
And now the short analysis and the information on the Russian banks which have entered into rating TOP100 and TOP500 leading world brands of Agency «Brand Finance»:
The Savings Bank Russia (Open Society)
The brand of the Savings Bank of Russia for 2009 has occupied 26 place in TOP100 a rating of world brands. Brand cost is estimated in 4 531 million US dollars. From the table it is visible that on the resulted indicators of Agency «Brand Finance», the Savings Bank has considerably improved the positions against 2008. It is the best brand among бренов the Russian banks included in TOP500, and unique – to which the agency has improved indicators against 2008
The Savings Bank about itself: It is modern universal bank. Takes in the lead positions in the basic segments of the financial market of Russia.
The founder and the basic shareholder of Bank — the Central bank of the Russian Federation (Bank of Russia). To it belongs over 60 % of voting actions. Shareholders of Bank are more than 240 thousand legal and physical persons.
Enters into the twenty of the banks of the world largest on capitalization. Magazine "õ¿¡á¡ß" the Savings Bank of Russia is recognized by the most reliable bank, by data "a rating of reliability of hundred Russian banks". To it the rating "АА" has been appropriated that speaks the best indicators on the set, characterizing quality and sufficiency of the capital, liquidity level, a condition of actives, in comparison with other Russian banks.
The Savings Bank of Russia - the unique credit organization which has received a rating "AA" (at the maximum estimation "ААА"). The banks entering into group "A" are characterized by the good financial condition allowing not only to survive under trying conditions, but also to increase potential. Besides, it guarantees the state support which volume in research is defined by internal gradation on group.
The Savings Bank of Russia possesses the unique filial network consisting of 17 territorial banks and more of 20 000 divisions on all country. Has affiliated banks of the Savings Bank of Russia in Republic Kazakhstan and in Ukraine.
ВТБ
Brand ВТБ for 2009 has occupied 76 place in TOP-100 a rating of world brands. It is the second Russian brand among banks of the Russian Federation, received such appreciation, its cost is estimated in 1329 million US dollars. For 2008 the data about a rating of a brand of bank VTB isn't resulted by agency.
ВТБ about itself: Is one of leaders of national bank sector and takes strong competitive positions on all segments of the market of bank services. ВТБ is leading bank of Russia in the field of service of the foreign trade calculations. For this purpose the bank has one of the correspondent networks branched most out among the Russian banks – over 1800 banks-correspondents in more than 100 countries of near and far abroad.
The main shareholder ВТБ from shares in 77,5 % is the Government of the Russian Federation. The size of authorized capital stock ВТБ makes 67,2 billion roubles. The size of own means ВТБ as of October, 1st, 2008 has made 363 млрд roubles, a net wealth – 1982 billion roubles.
ВТБ has the highest for the Russian banks a rating of international rating agencies Moody ` s Investors Service, Standard and Poor ` s and Fitch. The Russian rating agencies traditionally carry ВТБ to the higher group of reliability.
ВТБ has a wide network of branches, the affiliated and associated banks located in the most important and perspective economic regions of Russia. Since August, 2005 has begun the work specialized affiliated bank of group VTB – ВТБ24, carrying out service of the population and the small-scale business enterprises.
Bank of Moscow
The brand of Bank of Moscow for 2009 has occupied 217 place in a rating of the most expensive financial brands of the world. Brand cost «Bank of Moscow» is estimated in 306 million US dollars. The estimation of a brand of Bank of Moscow against 2008 Agency «Brand Finance» has decreased.
Bank of Moscow about itself: One of the largest universal banks of Russia, giving диверсифицированный a spectrum of financial services both for legal, and for private persons. Serves more than 105 thousand corporate and over 9,6 million private clients.
The key shareholder of Bank is the Government of Moscow. Today the city owns about 44 % of bank shares directly and 15,4 % through Open Society «Capital insurance group».
High reliability of Bank of Moscow is confirmed with ratings of the international rating agencies. A long-term credit rating of Bank under version Moody’s Investors Service — Baa1, according to Fitch Ratings — VVV-.
As of January, 1st, 2009 the Bank of Moscow is presented practically in all economically significant regions of Russia and totals 395 isolated divisions, including additional offices, exchange offices and operational cash desks:
In regions of Russia 267 divisions of Bank work.
In Moscow and Moscow Region 128 isolated divisions of Bank operate.
Besides, services to the population appear in 471 pochtovo-bank branches of capital region.
Into the Bank network enters 5 affiliated banks which are outside of Russia: Open Society «БМ Bank» (Ukraine), Open Society «Bank Moscow-Minsk» (Belarus), the Latvian Business bank (Latvia), Estonian credit bank (Estonia) and joint-stock company «Bank of Moscow» (Belgrad) (Serbia). The representation of Bank of Moscow operates in Frankfurt am Main (Germany).
Bank Zenith
The brand of Bank "Zenith" for 2009 has occupied 459 place in TOP-500 a rating of world brands. Brand cost «Bank ZENIT» is estimated in 91 million US dollars. For 2008 the data about a rating of a brand of bank isn't resulted.
Bank Zenith about itself: One of important a bank line of activity is complex service of corporate clients. The bank ZENITH actively is engaged in working out and advancement of a full spectrum of retail services.
The bank is founded by Academy of national economy at the Government of the Russian Federation, oil company "Tatneft" and a number of other legal bodies.
The bank also takes strong positions in the market of investment services and private investments (Private Banking). The bank ZENITH has ratings of the international rating agencies at level Ba3/Stable (Moody's) and B +/Stable (Fitch).
The bank Zenith is present at 16 regions of Russia. It has 15 branches, 25 доп.офисов and 64 operational cash desks out of cash knot. The bank has 3 affiliated banks: Joint-stock bank "Devon-credit" (open joint-stock company), Bank ZENITH Sochi (limited liability company), Open Society "Липецккомбанк".
Bank URALSIB
Bank URALSIB brand continues to enter into a rating of the most expensive financial brands of the world, prepared by the British rating agency Brand Finance. In 2009 BANK URALSIB has occupied 468 position among five hundred best brands of the world. Brand cost «Ural-Siberian Bank» is estimated in 86 million US dollars. However the position and estimated cost of a brand of Bank Uralsib against 2008 «Brand Finance» is lowered by Agency (a rating – in 0,74 times, brand costs - in 1,9 times).
Bank URALSIB about itself: Is one of the largest financial institutions of Russia and the leader in key segments of the Russian market of financial services. BANK URALSIB is the basic active of Financial corporation URALSIB.
УРАЛСИБ it is assured enters into first ten Russian banks on actives, the capital, corporate both retail credits and deposits.»« to a condition for November, 1st 2008г. The bank is included into a top-10 of the Russian banks on volumes of the given out credits and the involved deposits, both private persons, and corporate clients.
The central office of BANK URALSIB is located in Moscow, the remote central office of Bank works in Ufa. The bank has representations in 39 regions of Russia and totals 46 branches, more than 490 points of sales and more than 1500 cash dispenses.
Rosbank
The brand of Robanka continues to enter into rating ТОП500 of world brands prepared by British rating agency Brand Finance. In 2009 Rosbank has occupied 470 position among five hundred world financial brands. Brand cost «Ural-Siberian Bank» is estimated in 86 million US dollars. However the estimation of a brand of Rosbank against 2008 «Brand Finance» is reconsidered by agency towards considerable fall (a rating – in 1,7 times, brand costs - in 3,1 times)
Rosbank about itself: Joint-stock commercial bank "Rosbank" — the versatile private financial institution, one of leaders of the Russian bank system. The majority shareholder of bank is the French bank group «Sosete Zheneral». Key lines of activity of Rosbank are development of retail business. Corporate and инвестиционно - bank services, work with well-founded private clients (private banking). The bank serves about 8 thousand large companies and more than 3 million persons (private clients).
As of January, 1st, 2009 own capital of Rosbank has made 45 467,55 million roubles, and total actives – 957 699,09 million roubles.
At the moment Rosbank possesses the private regional network largest in the country: more than 700 points of service in 70 regions of the Russian Federation. Its affiliated banks work in Belarus and Switzerland.
Bank "Renaissance" (Open Society)
According to rating agency Brand Finance the brand of Bank "Renaissance" for 2009 has occupied 497 place in ТОП500 a rating of world brands. Brand cost «Vozrozhdenie Bank» is estimated in 77 million US dollars. The data about a rating of a brand of bank for 2008 isn't resulted.
Bank "Renaissance" about itself: Bank "Renaissance" is a personal bank for the corporate and private clients, rendering financial services in all territory of Russia. Bank "Renaissance" supports high rates of increase of actives at the expense of attraction of new professional and private investors in own capital. From the moment of the creation the bank has spent 20 issues of actions and for today has the most public and диверсифицированную share capital structure in the market.
For January, 1st, 2009 actives of bank "Renaissance" to a deduction of reserves under depreciation have exceeded 145,9 млрд rbl. Own capital of bank (calculated according to a technique of the Central Bank of the Russian Federation) on 1/1/2009 makes 18,9 billion rbl., the bank net profit for 2008 on РСБУ has made 2,9 billion roubles.
Bank "Renaissance" is included into the list of 50 banks – the guarantors with which guarantees it is possible to provide Central Bank credits.
The bank network totals 176 offices of sales and more than 600 cash dispenses. The further development of a network of sales of bank "Renaissance" will mainly occur in the European part of the country, i.e. in regions to high economic potential, thus the bank doesn't plan development of business outside of Russia. The bank serves over 1 200 000 clients, offering a various spectrum of services in deposits, management of money, to financing, mortgage lending, service of bank cards.
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