Company "NIELSEN" has defined the new leader among bonus vodok

The largest international research company Nielsen has carried out the analysis of the vodka market of Russia. The highest rates of increase in a segment a premium (180 rbl. and above for 0,5 l.) vodka "Baikal" has shown. For last year (October 2010 – September 2011) sales have grown on 63 % in natural expression in comparison with the similar period year before. "Vodka" Baikal », perhaps, brightest start in the vodka market, since 2008», - speaks the director of the Center of researches of the federal and regional markets of alcohol Vadim Drobiz. The second place on rates of increase at vodka mark "Hortitsa" to - 20 %. All legal market for this period was reduced to 9 %.In company "Jupiter" (makes vodka "Baikal") have explained success of vodka – its positioning. «To" Baikal »classification« an organic product »is appropriated. It became the organic vodka first in the Russian alcoholic market. We went to it some years, selecting the best components and suppliers, constantly modernizing manufacture. Huge efforts and knowledge of the most skilled experts of branch have been directed on that vodka« Baikal »corresponded to standards of ecological safety, differed high natural flavoring qualities which would remain in the course of manufacture», - the general director of company "Jupiter" Yury Ivanov tells.